Pas évident de faire le grand écart quand on est le n°1...

Lu sur Green Car Congress

The National Resources Dense Council (NRDC) recently launched a campaign to have consumers pressure Toyota on its opposition to the proposed increase in CAFE standards to 35 mpg by 2020 that is currently under consideration in Congress.

The Alliance of Automobile Manufacturers (of which Toyota is a member) supports a different legislative proposal (Hill-Terry) that would maintain separate standards for cars and light trucks, and would establish a minimum of 32 mpg and a maximum of 35 mpg combined average by 2022.

As the world’s largest automaker and inventor of the best-selling hybrid car on the market, Toyota has a responsibility to lead, follow or get out of the way as Congress debates the first substantial fuel-economy boost in decades.
—Deron Lovaas, vehicles campaign director at NRDC

After less than two weeks, Toyota Headquarters has received more than 8,150 messages demanding an explanation for the company’s stance on fuel economy. NRDC offers an on-line message form.

For the first three quarters of 2007 (January-September), Toyota sold 144,480 full-size Tundra pickups; it sold 137,114 units of the Prius hybrid. In September 2007, sales of the Tundra climbed 55% year-on year to 19,571; sales of the Prius climbed 19% to 12,494.

En clair : "Je ne marge pas assez sur la Prius, je préfère vendre des Tundra"

Comme quoi écologie et économie ne sont pas encore réconciliées...

ViF a écrit:

En clair : "Je ne marge pas assez sur la Prius, je préfère vendre des Tundra"
Comme quoi écologie et économie ne sont pas encore réconciliées...

Effectivement, Toyota ne prend presque rien en marge bénéf sur ses Prius.